Digital loyalty card vs paper — why merchants choose wallet
Paper cards get lost, damaged and left at home. We explain how Apple Wallet and Google Wallet keep the loyalty card on the customer's phone and open a direct channel for updates.

Paper cards have been a staple of cafés and restaurants for decades. But how many of them end up in the wash, get damaged, or are simply left at home? We all know the answer.
The classic problem
A customer visits you seven times and is ready for their reward – but their card is at home. The frustration is equal for the customer and for you. You want to reward loyalty, not create obstacles.
Wallet cards change everything
With Apple Wallet and Google Wallet, the card lives in the customer's phone – always available, never forgotten. No app to download, no account to create. The customer scans a QR code and they're done in ten seconds.
Three concrete advantages
- No lost cards – never deal with the awkward "forgot my card at home" situation.
- The customer sees the card every time they open their wallet – free marketing.
- You can send push notifications directly to the card when running campaigns.
Why Wallet passes reduce friction
A Wallet-based loyalty card remains on the customer's phone, so there is no paper card to forget or replace. Customers can also receive relevant updates and reminders through their Wallet pass. New to the terminology? Our guide to digital stamp cards and loyalty cards explains the different names.
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