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Insights for merchants

Tips, guides and case studies on customer loyalty, digital loyalty cards and growing your business.

Illustration: the terms stamp card, punch card, klippkort and loyalty card all pointing at the same wallet card
Guide

What is a digital stamp card? Punch cards, stamp cards and loyalty cards explained

Digital stamp card, punch card or loyalty card? Different names, same idea: a card on the customer's phone that collects stamps. Here is how it works and how to get started.

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Illustration: a counter sign with a QR code — every 10th coffee free, scan to join
Guide

How to create a digital loyalty programme for your café or salon

From choosing the reward to placing the QR sign at the checkout. Here is a practical step by step guide to creating a loyalty programme that customers actually want to join.

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Illustration: one stamp per purchase compared with a 100 kr minimum spend
Strategy

One stamp per visit or a minimum spend? How to choose the right rule for your stamp card

Is completing a purchase enough for a stamp, or should customers spend a certain amount? How the rule affects simplicity and profitability, and how to choose.

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Illustration: a worn paper stamp card next to a phone with a digital loyalty card
Guide

Digital loyalty card vs paper — why merchants choose wallet

Paper cards get lost, damaged and left at home. We explain how Apple Wallet and Google Wallet keep the loyalty card on the customer's phone and open a direct channel for updates.

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Illustration: a loyalty card being designed, with colour swatches and typography controls
Design

Design a loyalty card your customers actually want to add

Colour choice, logo and number of stamps affect how many people actually scan the card. Here are the design principles that increase conversion.

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