Insights for merchants
Tips, guides and case studies on customer loyalty, digital loyalty cards and growing your business.
Comparison
Best digital loyalty card software 2026: four tools compared
Paper cards are on their way out, but which tool should a small business pick? We compare four digital loyalty card platforms on price, wallet support and simplicity, and explain what kind of business each one suits best.
Guide
How to create a digital loyalty programme for your café or salon
From choosing the reward to placing the QR sign at the checkout. Here is a practical step by step guide to creating a loyalty programme that customers actually want to join.
Strategy
One stamp per visit or a minimum spend? How to choose the right rule for your stamp card
Is completing a purchase enough for a stamp, or should customers spend a certain amount? How the rule affects simplicity and profitability, and how to choose.
Guide
Digital loyalty card vs paper — why merchants choose wallet
Paper cards get lost, damaged and left at home. We explain how Apple Wallet and Google Wallet keep the loyalty card on the customer's phone and open a direct channel for updates.
Design
Design a loyalty card your customers actually want to add
Colour choice, logo and number of stamps affect how many people actually scan the card. Here are the design principles that increase conversion.
Launch your loyalty programme this week.
Start with a 30-day free trial.
Create my loyalty programmeSet up in minutes · Cancel anytime