Campaigns and push notifications, straight to the customer's phone.

Four steps: notification, audience, schedule and review

You start with the message. Keep it short and clear, since space is limited. The customer gets a notification on their lock screen and sees the message when they open the card. Long texts are shortened on the front of the card, but the full text is shown on the back. As you write, you can see how the notification looks on the lock screen in Apple Wallet and Google Wallet.

Next, you choose the audience and loyalty programme and see straight away roughly how many customers you'll reach, split between Apple Wallet and Google Wallet. Finally, you send it right away, schedule it for a date and time in your time zone or save the campaign as a draft. You can cancel a scheduled campaign right up until it's sent.

Audiences to choose from

You can send to all customers who have your loyalty card, or choose a ready-made audience: new customers from the last 30 days, active customers who received a stamp in the last 30 days, loyal customers who have filled at least 70% of the card, or customers who have a reward ready to redeem.

There are also audiences for birthdays within 7 or 30 days, for customers who were last in 30–90 days ago and for customers who haven't been in for more than 90 days. The birthday audiences only reach customers who have given their birthday.

Say you run a hair salon and have free appointments next week. You can send an offer to those who haven't been in for 30–90 days, instead of sending the same message to everyone.

Apple's and Google's rules

Apple requires messages to be about your programme, your products or your business. If Apple judges the notifications to be unwanted and irrelevant, Apple can revoke the cards. That's why Stampioo asks you to confirm that the message is about your business before you send it.

Google limits each card to three notifications a day, and stamps count too. A customer who has already had three still gets your message on the card, but without a notification. The delivery statistics show how many were notified, how many cards were updated silently and how many sends failed.

What's included in the plans

There's no cost per message. Targeted campaigns are included in Pro with 10 campaigns a month and in Enterprise without limit. Starter has no targeted campaigns. Scheduled and sent campaigns count towards the limit, but drafts don't. The count resets every month.

Whatever the plan, customers get automatic Wallet notifications when they receive stamps and rewards, and nearby reminders are included in every plan. You reach customers who have saved the loyalty card and allowed notifications from Wallet.