Reward every session, not just the membership
A membership is rarely cancelled in a week the member trains. It's cancelled after the weeks they didn't come. With a digital loyalty card in Apple Wallet or Google Wallet, every session earns a stamp, and members can see how close they are to the next reward. It works just as well for members on direct debit as for drop-in and class customers, and nobody needs a new app.
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Forma Studio
Everyday problems Stampioo solves
Members who quietly stop coming
First it's one session a week, then none at all, and finally the cancellation arrives. A loyalty card makes every visit visible to the member and gives them a concrete reason to book the next session.
Drop-in and class customers who try once and disappear
Someone who buys a single yoga class or a trial session has nothing tying them to you in particular. With a card in their phone from the very first session, they have a reason to come back to you and not to the studio round the corner.
Half-empty classes in the middle of the day
Evening classes are full and lunchtime ones are sparse. With a direct channel to your customers, you can promote a quiet class or a new one without buying ads.
Ten sessions, bring a friend
Say a member trains two or three times a week. A card with ten stamps then fills up in about a month, so the reward feels close from the start. Reception or the instructor scans the card when the member arrives, and after the tenth session the reward is unlocked. A new card starts automatically.
Tip: let the reward bring in new customers. A guest pass for a friend costs you a place in a class that's running anyway, and the friend gets to try it out alongside someone who already enjoys training with you.
Forma Studio
How it works at your gym
Design your card
Logo, colours and reward: the card looks like your gym or studio.
A QR code at the entrance or reception
Members scan the code while they wait for class or at check-in. The card is saved to Apple Wallet or Google Wallet. No app needed.
Stamp when the session starts
Reception, the instructor or the personal trainer scans the member's card with their phone. One stamp per session, done in a few seconds.
Stay in touch between sessions
A new timetable, a free place in the lunchtime class, a January challenge: one message reaches every customer who saved the card.
What needs to work at reception
Loyalty that builds your customer list
Many of the people who train with you sit in a booking system you don't control. Every customer who joins your loyalty programme becomes someone you can reach again yourself, and the list is always yours.
You choose what details are collected
When customers save your loyalty card, you can ask for an email address, phone number or birthday. Everything is optional, and you decide what suits your gym.
Your list, your channels
Export your customer list as a CSV file with the Pro plan and use it in your own email or SMS tools, for example ahead of a new term.
Automatic wallet notifications
Customers get a notification in Apple Wallet or Google Wallet when a stamp lands and when the reward is unlocked. With the Pro plan, you can also send your own campaigns to everyone who saved the card.
Customers see exactly what they share when they join. All data is handled in accordance with GDPR.
Gym owners ask us
Start with your gym's programme
The first month is free. No lock-in, no card details.
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