Free tool

Printable loyalty card for shops

In a shop, it's the amount spent that counts, not the visit. Give one stamp per amount the customer spends and a discount on their next purchase when the card is full. Print ten cards per sheet, free and with no account.

Business name

Reward

Keep it short enough to read on a card.

Logo

PNG, JPG, SVG or WebP, up to 5 MB. It stays in your browser.

Stamps to reward

Stamp icon

Card colour

Text colour

Stamp background colour

Card size

Print sheet: ten cards on A4, crop marks in the margins. Choose 100 % scale and no margins in the print dialog.

The same design as an Apple Wallet or Google Wallet card.

Make it digital

Templates by business type

Café Hair salon Barber Restaurant Bakery Shop Beauty salon Nail salon

Everything runs in your browser. Nothing you type is sent to us or stored.

Stamp per amount spent, not per visit

A customer in a gift shop, bookshop or clothes shop might spend €5 one time and €120 the next. If you give one stamp per visit, someone buying a postcard is rewarded as much as someone buying a coat. Instead, set an amount per stamp that suits your average purchase, for example one stamp for every €20 or part thereof, and print it at the top of the card. Since customers may only come in once a month, five to eight stamps are enough.

Discount or product, worked out on your margin

A shop has a margin on goods, not on services, so a free product costs you the purchase price. A fixed discount on the next purchase, like €10, is easy to understand and brings the customer back into the shop. It only costs you the margin on that amount, because customers often spend more than the discount. Aim for a reward of around 5–10% of what the customer spent to fill the card. The reward calculator does the maths for you.

Receipts, terms and sale items

When stamps follow the amount spent, some people are tempted to split their purchase. Write in the terms that the amount counts per receipt, and decide whether sale items and gift cards earn stamps. Only stamp at payment, and with your own stamp bearing the shop's logo, not a pen. Also decide what happens with returns: a stamp on paper is hard to remove, so the simplest option is to state that stamps are given on purchases that aren't returned.

A card that's seen in the bag, or on the phone

Print the sheet at 100% scale on thick paper and cut along the crop marks, or download the PNG or SVG and order cards in your shop's colours from a print shop. Pop a card into every bag. When you want to tell people about a new collection or a late-night opening, paper isn't enough. A loyalty card in Apple Wallet or Google Wallet stays on the customer's phone and can show your offer when they walk past the shop.

Questions

Per amount spent, if your customers' purchases vary a lot in size. One stamp for every €20 or part thereof, or whatever amount suits your average purchase, makes the stamp card fair for both small and large purchases.

A fixed discount on the next purchase, like €10, is easy to understand and brings the customer back. A free product works too, but it costs you the full purchase price.

Five to eight, because shop customers often come in once a month or less. A stamp card that takes more than a year to fill gets forgotten.

That's your choice. Write the rule in the terms on the back of the stamp card, along with what applies to returns and whether the amount counts per receipt.

Yes. Upload your logo, choose colours and a stamp icon such as a bag, a gift or a book, and print the stamp card or download it as PNG or SVG.