Reward ideas
Bread is a habit purchase with thin margins, so a bakery reward has to be generous enough to notice and cheap enough to bake. These five are priced against a €7 average ticket at 60 % margin.
Every 10th loaf is free
Bread is bought two or three times a week, so ten stamps is a month. It rewards the customers who already keep you busy.
10 stamps · reward worth €4.00 ≈ 6 % of what the customer spends to earn it · costs you about €1.60 per reward at 60 % margin
Run these numbers in the calculatorFree bun at 6 coffee stamps
For bakeries with a coffee counter. The reward is your cheapest product and it is eaten on the spot.
6 stamps · reward worth €2.50 ≈ 6 % of what the customer spends to earn it · costs you about €1.00 per reward at 60 % margin
Run these numbers in the calculator8 stamps → a slice of cake
Slightly richer reward for a card that fills on weekday bread. It brings the weekday customer in on Saturday.
8 stamps · reward worth €4.50 ≈ 8 % of what the customer spends to earn it · costs you about €1.80 per reward at 60 % margin
Run these numbers in the calculator5 stamps → 50 % off a loaf
A discount instead of a giveaway keeps the cost low and the card short. Works where margins are tight.
5 stamps · reward worth €2.00 ≈ 6 % of what the customer spends to earn it · costs you about €0.80 per reward at 60 % margin
Run these numbers in the calculator6 stamps → a free bun for the child
Cheap, charming and remembered. Parents with children are your most regular customers.
6 stamps · reward worth €2.50 ≈ 6 % of what the customer spends to earn it · costs you about €1.00 per reward at 60 % margin
Run these numbers in the calculatorKeep rewards to what you bake every day. A reward that needs special stock or a fresh batch costs more than the numbers show.
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