Reward ideas
Coffee is bought weekly, sometimes daily, so a café card fills fast and the reward should feel close. These five structures are priced against a €8 average ticket at 70 % margin; open any of them in the calculator to use your own figures.
Every 8th coffee is free
Eight stamps is a fortnight for a regular. It is the structure customers already understand, so nobody has to explain it.
8 stamps · reward worth €4.50 ≈ 7 % of what the customer spends to earn it · costs you about €1.35 per reward at 70 % margin
Run these numbers in the calculatorA free pastry at 6 stamps
A shorter card with a cheaper reward. It pays out sooner, and pastries are often bought with the coffee anyway, so it nudges the basket.
6 stamps · reward worth €3.50 ≈ 7 % of what the customer spends to earn it · costs you about €1.05 per reward at 70 % margin
Run these numbers in the calculatorDouble stamps before 9 am, 10 to a free coffee
Same reward, earned faster in the hour you want to fill. The card does the scheduling for you.
10 stamps · reward worth €4.50 ≈ 6 % of what the customer spends to earn it · costs you about €1.35 per reward at 70 % margin
Run these numbers in the calculatorFree large after 5 stamps
The cheapest reward on this list. It costs pennies in milk and beans and feels like a treat every fifth visit.
5 stamps · reward worth €2.00 ≈ 5 % of what the customer spends to earn it · costs you about €0.60 per reward at 70 % margin
Run these numbers in the calculator10th lunch free
A second card for the lunch crowd with a bigger basket. Keep it separate from the coffee card so each stays simple.
10 stamps · reward worth €9.00 ≈ 10 % of what the customer spends to earn it · costs you about €2.70 per reward at 70 % margin
Run these numbers in the calculatorStart with the classic unless you have a slow morning to fill. A café's whole advantage is frequency, so favour short cards with modest rewards over long cards with grand ones.
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