Reward ideas
Beauty clients book on a rhythm, from a fortnightly manicure to a monthly facial, so different services want different cards. These five are priced against a €60 average ticket at 80 % margin.
6 treatments → a free brow shape
A quick add-on service with almost no product cost. It fills a gap in the diary and feels like a proper thank-you.
6 stamps · reward worth €25.00 ≈ 7 % of what the customer spends to earn it · costs you about €5.00 per reward at 80 % margin
Run these numbers in the calculator5 manicures → 6th at half price
Nails are the most frequent visit, so the card fills in ten weeks. A discount rather than a free service keeps the slot paid.
5 stamps · reward worth €22.50 ≈ 10 % of what the customer spends to earn it · costs you about €4.50 per reward at 80 % margin
Run these numbers in the calculator8 visits → a 30-minute facial
A richer reward for a longer card. Good for clients who mix services and would not otherwise try a facial.
8 stamps · reward worth €45.00 ≈ 9 % of what the customer spends to earn it · costs you about €9.00 per reward at 80 % margin
Run these numbers in the calculator4 refills → €20 off the next
Refills are on a strict cycle; the card keeps the client on it rather than stretching the gap.
4 stamps · reward worth €20.00 ≈ 10 % of what the customer spends to earn it · costs you about €4.00 per reward at 80 % margin
Run these numbers in the calculator8 products → 1 free
Skincare retail carries a high margin. A product card rewards the purchase that happens at the desk on the way out.
8 stamps · reward worth €18.00 ≈ 13 % of what the customer spends to earn it · costs you about €3.60 per reward at 80 % margin
Run these numbers in the calculatorRun one card per service line if the rhythms differ. A nail client and a facial client should not be on the same ten-stamp card; one will finish it in weeks, the other never.
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